When IT negatively affects brand equity
Caution: Semi-long rant, but a valuable message at the end. I've had my fair share of troubles with poorly implemented online systems (I'm looking at you Citibank), but my experience today with Comcast takes the cake. This is an example of how digitizing traditional processes with state-of-the-art online payment systems might reduce costs for large corporations, but if not implemented correctly can backfire by deteriorating the brand image. After ...
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